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It started in 2001, on a visit to San Francisco, Dainen saw the new world of wireless Broadband “At a café called Surf’n’Sip . You could have a coffee while using your own laptop to surf the web”, Dainen gleefully explained. “I loved the idea, and I had the feeling that moving round with your computer would take off. So – thanks to the credit card – I decided to invest in some wireless adaptors to play with back home.” On Dainen’s return to Australia, fun was to be had with this new gear, the first real test was from Dainen’s unit to his brother Bree’s home after many weeks they begrudgingly admitted defeat. But assured me technical advancements were made, me being Drew Moorley also from the Nintendo generation easily excited about anything to do with computers. Dainen’s research told him bigger antennas were needed. As time past with small successes along the way we saw a huge void in the ADSL market, which, was a lack of ADSL ports in the local exchange, thus creating our market. This market represents 80% of our business today. With credit cards ready for maxing we teamed up, with the goal to service Skennars Head (the closest ADSL black spot). We ordered on Ebay, sent to Australia via Austria eventually getting to us. After many weeks trailing a booster from lennox head town to Skennars head we had to admit defeat bitterly again. As neighbours learned of our project (hard to miss because we spent most of that year working on top of the family roof [replacing tiles as we broke them]) explaining their difficulties with ADSL asked us if we could help them, I of course said yes, Dainen under his breath would say “Drew, this needs to be tested”, I’d reply back “We’ve got to start somewhere”. With this new “street knowledge” we printed flyers and delivered them on foot to the local ½ Km radius, and sure enough, the phone rung and we had a few customers. At this stage we both had other work, I was part owner in a pizza shop and Dainen was an all round network engineer/tech support. All monies spare went to Hong Kong based Ebay sellers and others with gear we needed at that stage no wholesalers in Australia.
A trial booster was setup on the Unique Communications Building in Byron Bay that showed great promise. We covered downtown Byron with ‘hotspots’ pre-paid credit card access, servicing the ‘backpacker Market’ and “no phone line” minority. From this pre-paid access model talks with Lightforce computers began with Mark “the New Yorker”. Mark intern referred us to Phil “the German” Phil is head of SAE IT. SAE needed a service to suit “the uni students”, BYO laptop customer, heavy P2P (Peer to Peer File sharing) and VoIP (Voice Over Internet Protocol) users. This was the biggest private network outside of our network we’d built; to say the least we were very excited. That brings you up to date with the wwwires.com story; I’ve omitted some of our work to keep it short. We are currently working on our biggest expansion to-date and will post the news as we go on the company BLOG http://wwwires.com ![]() |